Overview

The inaugural 2025 Trail Blazers Women’s Summit was a first-of-its-kind event held at the Ritz-Carlton Portland, bringing together young professionals in the Portland area to celebrate and empower women in the workforce and sports. The event featured a keynote Q&A, breakout panel sessions, and networking opportunities. To support ticket sales and event engagement, we created a dedicated landing page to promote the summit and streamline the ticketing process.

For: 2025 Trail Blazers Women's Summit 

Role: UI/UX Designer

Team: Brian Moreno, Ian Stark

Duration: 2 Weeks

Tools: Figma

Problem

Building the Trail Blazers Women’s Summit from the ground up required close collaboration across partnerships, creative services, and special events to establish a strong digital presence and drive attendance. Without an existing framework, we had to create a landing page from scratch, moving beyond the traditional Trail Blazers theme to develop a unique Summit identity. The challenge was to integrate ticketing, event details, and promotional efforts seamlessly while ensuring a cohesive and engaging user experience.

Background & Research

With a tight timeline and ongoing event planning, we had to be strategic in how we approached the Women’s Summit landing page. Since many event details were still being finalized, we focused on building a flexible page structure that could adapt as new information became available. Although the event was hosted by the Trail Blazers, we wanted to infuse a unique flair that represented the Women’s Summit while still tying into the Blazers’ branding. Collaborating closely with the creative services team, we ensured that our design aligned with their graphics and overall event aesthetic, maintaining consistency across all promotional materials. Given a basic content outline from the special events team, we began by planning an effective page structure, prioritizing clarity, engagement, and ease of updates to support both ticket sales and event awareness.

Getting Started

Once we received the first set of graphics and the event logo from the creative services team, we began exploring how to incorporate these designs into the landing page. The main logo featured a prominent mountain graphic, which aligned with the theme of "summiting" challenges, so we made it a focal point of the design. Additionally, the red and orange gradient used in the logo became a key visual element we wanted to highlight throughout the page to create a strong connection to the event's identity.

Creating The Framework

We identified the key sections that needed to be included on the landing page to start building out the framework of the landing page—a hero section, event details (location, time, and date), information about the event, a section about what’s included with your ticket, the event agenda, speaker information, and a dedicated area to highlight event partners. We prioritized the hierarchy of information by placing the most essential event details—like the event name, date, and purchase CTA—at the top of the page, ensuring users could quickly understand what the event entailed and how to purchase tickets. Supporting content like speaker bios and the full agenda were placed further down the page for users looking to find out more information. We also designed a new navigation bar that allowed users to easily scroll to each of these sections, with a persistent and clearly styled CTA button to purchase tickets.

Knowing that speaker and schedule information would continue to evolve as the event approached, we built the design to be flexible from the start. We worked closely with the special events team, who used a Notion table to input speaker and agenda updates in real time—sometimes while we were still designing, and even after the page was live. This required thoughtful planning to ensure our layout could accommodate a wide range of content without needing constant design updates.

Design

Designing Key Components

Navigation Bar

One of the first components I designed in Figma was the navigation bar, which we envisioned as an integrated part of the creative at the top of the website. The goal was for the navigation to blend seamlessly into the header design and transition to a transparent state as users scrolled down the page. I made the decision to include anchor links to key sections, particularly the agenda and speaker bios, knowing these would be top priorities for users looking to quickly find the information they cared about most without excessive scrolling. I also placed a prominent call-to-action (CTA) button to buy tickets in the navigation bar. This ensured that ticket purchases remained easily accessible throughout the entire browsing experience.

Speaker Cards

Since the speaker lineup and exact content requirements were still being finalized, we needed to design the speaker cards to be flexible and adaptable. The event team wanted to emphasize the keynote speaker while also ensuring that each speaker’s name, title, and affiliated company/organization were clearly displayed. To align with the Women’s Summit branding and to create visual emphasis, I explored using the orange color from the event’s theme for the card. This not only helped the speaker information stand out but also maintained consistency with the overall design aesthetic of the landing page.

Iconography

For the “What’s Included” section of the landing page, we needed a way to visually represent the event’s offerings without relying on imagery, as none were available to correspond with the content. To solve this, we implemented iconography that aligned with the summit’s branding—simplistic and clean— clearly illustrating the key benefits attendees would receive and made the information easy to digest at a glance.

Buttons

When designing the buttons for the landing page, I wanted to break away from the typical Trail Blazers style and create something more fun and unique for the Women’s Summit. I experimented with the event’s gradient colors, exploring different variations to find a balance between boldness and readability. While the Blazers typically use rounded buttons, I opted for a more rectangular shape with subtle rounding to give the buttons a distinct look that stood out from the team’s standard design. In the end, we decided on a transparent gradient approach to improve contrast and ensure legibility across different background tones. This choice maintained the event’s branding while also keeping accessibility and clarity top of mind.

Final Product

Hero & Navigation

About The Event

What's Included

Agenda

Speakers

Thank You To Our Sponsors

Result & Reflection

I’m incredibly proud of our team for bringing the inaugural Trail Blazers Women’s Summit to life, building and executing a campaign from the ground up that led to a sold-out event in under 20 days. Our efforts across marketing, email outreach, and the landing page played a crucial role in driving interest and ticket sales.

The many teams that helped plan the summit loved the landing page’s layout and design, expressing their desire to use it as the framework for future women's summits as they plan to make this an annual event. The page’s performance reflected its success, with 8,130 views from 6,332 users, averaging 1.3 views per user in just under a month. Seeing how our work not only contributed to the event’s immediate success but also laid the foundation for future years has been incredibly rewarding and exciting to be a part of.

Built with love in the PNW 🫶🏼