Overview
Season Ticket Members are some of our most dedicated fans, and their in-app experience should reflect that. To better serve this core audience, I set out to redesign the Season Ticket Member Hub within the Trail Blazers app. The goal was to modernize the interface, streamline access to essential tools like ticket management and account information, and better highlight exclusive perks and content. With a refreshed structure and updated visuals aligned to the 2024–25 season branding, the redesign aimed to create a more intuitive and rewarding experience for our members.
For: Portland Trail Blazers App Redesign
Role: UI/UX Designer
Team: Ian Stark
Duration: 3 Weeks
Tools: Figma, Rover, Adobe Creative Cloud
Problem
The previous Season Ticket Member Hub offered a clean interface but lacked the depth and structure needed to fully support our members. While functional, it didn't surface enough key information—like assigned service representative contacts or a quick glance at upcoming games—that would make the experience more useful day-to-day. We saw an opportunity to expand the content, improve the organization, and create a clearer, more intuitive layout that helps members get what they need faster.
Background & Research
To begin the project, I met with my manager, Ian Stark, to thoroughly review the design brief and analyze the existing Season Ticket Member Hub. My manager shared insights gathered from various departments within the organization, including ticketing, providing a comprehensive view of what members need and expect from the hub. This collaborative input helped me understand key pain points and opportunities—such as the need for clearer organization and more helpful, timely information.
Alongside the main hub redesign, I also refreshed several supplemental modals that appear within the experience. These include the Right of First Request, Scoreboard Message Request, and Moda Center Assistance pop-ups—each designed to give members quick, relevant information without leaving the app. While most of the hub buttons link to external web pages, these key sections were built as native in-app modals to maintain ease of use.
Using these insights, I focused on designing a user experience that prioritized quick access to critical features and aligned with the broader goals for the organization.
Original Season Ticket Member Hub Design
Getting Started
I began by putting myself in the shoes of a Season Ticket Member—thinking through how they would interact with the hub and what information they'd want most readily available. I reviewed the existing design to assess its layout and content, then reached out to coworkers as well as friends and family who are fans or current season ticket members to get their initial impressions. Their feedback highlighted a need for quick-glance features like upcoming games and clearer details about membership type (full or half-season).
From there, I mapped out the user flow through each section of the hub's homepage, identifying the necessary content and how it should be prioritized. I made sure to clearly define which items would link externally and which would live as pop-up modals I would be redesigning as well. This process involved structuring the content flow, grouping related information, and defining how each touchpoint would appear so that members could easily navigate the experience—whether they're checking for upcoming games, reviewing benefits, or accessing quick links to manage their tickets.
User Journey Sketch
Wireframes & Layouts
With feedback and priorities in mind, I began wireframing the new hub experience, focusing on clarity, hierarchy, and ease of use. I organized content into logical sections, starting with quick links for common actions like buying tickets and managing accounts, followed by ticket information, personalized account details, ticket package info, and member benefits. I also introduced new elements, like a list of upcoming games and membership type (full vs. half season), to make the experience more informative at a glance. These wireframes helped define the overall structure and flow before moving into more developed designs.
High-Fidelity Design
With the layout finalized, I moved into high-fidelity designs, applying the Trail Blazers' 2024–25 season look and feel. I incorporated the bold red that was central to this season's visual identity and focused on creating a more visually guided experience to support faster, more intuitive navigation. To strengthen visual hierarchy and reduce cognitive load, I sourced relevant imagery for each section and designed custom graphics in Adobe Illustrator and Photoshop that aligned with the team's branding. The use of bold typography, clean iconography, and strong visual hierarchy helped organize the content clearly, while the enhanced visuals made the experience more engaging and easier to navigate, especially on mobile.
User Feedback
After sharing the high-fidelity designs, I collected feedback from my manager, coworkers, and friends and family who are Blazers fans and Season Ticket Members. Overall, the response was positive—people appreciated the updated creative direction and felt the new hub better reflected the 2024–25 season's look and feel. The layout made it easier to find key information quickly, and added features like upcoming games, remaining games in a ticket package, and a carousel for news updates were well received. Alongside the positive feedback, there were also helpful suggestions to improve accessibility and usability:
01. Text Legibility on Mobile
Several users pointed out that the font size was too small, especially viewing on mobile devices. This was a particular concern for our older season ticket members, so I increased font sizes and adjusted spacing to improve readability.
02. Button Sizing and Tap Targets
Buttons were noted to be too small, which made them feel less clickable. I refined the tap targets by increasing button sizes and padding to ensure a more touch-friendly experience.
03. Visual Cues for Quick Links
Users mentioned that some sections, such as Discounts & Credits, could benefit from added visual cues. I introduced the addition of icons to help users more easily recognize and scan these sections, improving navigation and overall clarity.
Final Product
The final design delivers a refreshed, user-friendly Season Ticket Member Hub that's both visually aligned with the 2024–25 Trail Blazers branding and optimized for mobile use. Key tools like ticket management, account information, and member perks are now easier to find and more engaging to interact with. The updated layout, improved text legibility, larger tap targets, and added icons all work together to create a smoother experience for fans. By integrating new features—like upcoming games, remaining tickets, and a dynamic content carousel—the hub now feels more personalized, functional, and connected to the season ahead.
01. Home / Overview
New homepage layout prioritizes quick actions and account information, including service representative contact information and ticket details
02. Upcoming Games & Discounts
Dynamic upcoming games and clearer ticket package information give members real-time, personalized insights
03. Forward Center News Feed
Integrated team news feed keeps fans informed and engaged with a dedicated carousel layout
04. Right of First Request
This pop-up answers frequently asked questions about ticket access, giving season ticket members an easy way to understand their benefits directly in the hub
Try The Prototype!
Result & Reflection
This project gave me the opportunity to think deeply about how we serve our loyal fans and how thoughtful design can directly improve their experience. Working across departments and gathering feedback throughout the process helped me prioritize clarity, accessibility, and visual storytelling. Once finalized in Figma, I translated the designs into Rover—the platform we use to build and manage mobile experiences in our app—to bring the hub to life within our app ecosystem. The redesigned hub is now set to launch for the upcoming season in our app and I'm excited to see how it supports and enhances the Season Ticket Member experience in real time!
Built with love in the PNW 🫶🏼